Jennifer Falzon on LinkedIn: We're excited and honored to announce that we've been named Sales Agency… (2024)

Retailers are increasingly focusing on margin-generating business, which is evident from the growing number of big retail show deployments at events like NRF and CES. The competition is getting tougher as even companies like Uber and Marriott have entered the retail media market.However, the cost of capturing attention is rising while the efficiency is decreasing. Retail media is now in the same cycle as social media was in 2014, where the low-hanging fruit is already gone.Therefore, new forms of connected retail media must be developed to cover the entire shopper's journey, especially in-store and out-of-home (OOH).Ricoh's new screens-as-a-service offering, Turnkey Media partnership with Verizon, can help retailers achieve this goal, regardless of their location. Give us a buzz, we'd love to help you co-innovate your RMN.#retailinnovation #rmn #retailmedia #ricohretail

3

Meet Tyler White, our Senior Vice President of Sales and Marketing! Tyler has been with Roland Foods for 3 years and has had an enormous impact on the Sales and Marketing teams throughout his tenure. Please read some of his story and thoughts on Roland Foods below! #ASeatAtTheRolandFoodsTable #employeespotlight #employeeexperience #employeeengagement

57

1 Comment

Last week our dedicated Spirits team at Celebration Brands Limited and myself got a full two days worth of training from the Diageo team. Sales is a constantly evolving process and equipping the team with the relevant information to go in trade is of utmost importance.#training #capabilities #diageo #premiumspirits

43

What another fantastic session with the team at Portwest in Killarney this week. I worked with the team on:💰 Selling styles on the Shopfloor and how to connect, engage and build brand loyalty with shoppers. 🧍♀️🧍🧍♂️Identifing customer profiles on the Shopfloor and having a selling preference for that customer persona.🛍️🛒 Lots of role plays on how to upsell and link sell with shoppers through meaningful conversations that engage and connect with customers.The heart ❤️ of Retail is felt by shoppers from NOT the products BUT each team members personality on the shopfloor.How you show up is how you lead yourself and your team👨💼🧑💼👩💼As a Leader in your Business how much of your personality your team’s personality and your companies personality impacts your bottom line???For many they are all interlinked so if your business is currently not performing as you want it to look 👀 at 👇🫵 How you are showing up for yourself and your team.☝️How your team are showing up for one another.👉 How is your business is showing up for your customers 👈Owen Clifford ISME Ireland Life Pharmacy Ireland Eurospar Musgrave

29

3 Comments

Great to see the development of Business Plans translated into execution through hard work with our Business Partner United States Beverage. A differentBusiness Model for Birra Moretti has created a new RTC in the US Beverage Market.#routetomarket#routetoconsumer#rtc#countrymanager#beverageindustry#learningwithcoaching#coaching#internationalbusiness#internationaldevelopment#internationalsales#internationalmanagement#leadingteams#businessdevelopment#seniorsales#seniormanager#seniormanagement#fmcgproducts#businessstrategy#internationalmarkets#strategicthinking#capabilitydevelopment#salesdirector#seniorprojectmanager#businessexpansion#beerindustry #internationalassignment#workingabroad#internationalmarkets #Businessgrowth

65

Just loving working with Steve Monk and Valia Christidou FIFST, MSc at Good Guys Bakehouse 👍 A great business with brilliant products (more cheese than mini-cheddars, and less calories than ryvita, wow!) 😯 . Not surprised at all they are shortlisted for the Grocer Gold Award 2024 Finalist for Best Start Up. Good luck team 🤞 I support businesses from many sectors with marketing, and have spent many (many) years in FMCG, in marketing, sales and innovation roles, hence why Good Guys is, for me, right in my sweet spot and a perfect client! 😉 Steve is a brilliant leader too, commercially he is super-experienced, and I am thankful for his feedback on my support for him and his business..."Chris is a brilliant all-round commercial person to have on the Good Guys team. With a Marketing and Sales background, Chris has been hands-on managing customers, visiting trade shows and driving new listings, alongside supporting business growth conversations around marketing, innovation, strategy and brand direction. I worked with Chris many years ago (in the corporate world) and knew that I had to get him on board for my new business. It is a pleasure once again working with him”If I can help, DM me. I always have time for a chat and a coffee, to understand how I can take you from good to great 🤞 #fmcg #fmcgmarketing #fmcgsales #npd #innovation #fmcginnovation #marketingadvice #marketingsupport #marketingconsulting #sme #GrocerGold #snacks #biscuits #strategy #marketingstrategy

56

5 Comments

Diageo strengthens leadership in North America - Diageo appoints Sally Grimes as Chief Executive Officer, Diageo North America Claudia Schubert appointed President & Chief Operating Officer, Diageo North America 21 September 2023:Today, Diageo has announced the appointment of Sally Grimes as Chief Executive Officer, North America, and Claudia Schubert as President & Chief Operating Officer, North America, effective 1 October 2023. North America is Diageo’s largest market and since fiscal 19, has grown 41%, in terms of net sales on a constant basis. Diageo is investing behind the further growth opportunity that the market presents including in its brands, portfolio and in its

5

I just completed PepsiCo's Sales on Forage. In the simulation I:• Completed a simulation focused on Sales for PepsiCo.• Developed a selling pitch to secure a display in a retail store.• Coached a team member on resourcing and planning a retail display set up.I learned problem-solving abilities & customer-centric mindset will performing the tasks. #PEPSICO#Sales

9

I just completed PepsiCo's Sales on Forage. In the simulation I Completed a simulation focused on Sales for PepsiCoDeveloped a selling pitch to secure a display in a retail storeCoached a team member on resourcing and planning a retail display set up.#PepsiCo.#Sales and promotions.#Selling pitch

14

Meet the Team Monday!We are starting with our fearless leader James Pippin!How long have you been in the CPG world?My first job in the CPG world was in sales and marketing at New Belgium Brewery in 2002! I had never had a beer before (at 23!), and when I got into the second round interview, I decided to get a pizza and a six pack of fat tire to figure out what I was getting myself into. Since then, I've worked in multiple startups, one that hit $54M in revenue before it was sold (I was personally responsible for $18M), as well as vending, grocery checkout systems and technology, wine, and more.What's your area of expertise and territories you manage?Whole Foods is my main account, but I also work on regional accounts with Beth in Washington and Oregon.What's a brand you wish you repped and why?I already get to represent a bunch of my favorites, but I do love a great paella or risotto so the ANETO NATURAL line of broths and the Matiz canned seafood come to mind. In beverage, I'm a pretty avid Humm Kombucha drinker, and no evening is complete without a little cheese tray at our home and Rogue River Blue Cheese often is a feature!Piece of advice you would give brands?Plan to succeed incrementally and find the enjoyment and passion in your work. Build your connections with consumers and retailers one at a time, and put your full heart into each. They will feel it, the market will feel it, and pretty soon people will be coming to you.Favorite Grocery Store to shop?Hard to pick a favorite, but I love Top of the Hill in Renton, a local produce forward grocer that runs great promotions, has terrific produce and meat, and a smaller footprint. PCC, Lazy Acres Natural Market, the West Hollywood Pavilions, Bellingham Coop, and Huckleberry's in Spokane all make the list too!When you're not working what do you enjoy doing?Raising a hilarious son, 6 chickens, growing herbs and vegetables in our urban garden, and woodworking!#meettheteam #teamleader #founder #sales #cpg #cpgleader #foodandbeverage

27

1 Comment